Purchasing Investment Grade Jewelry in Time for Valentine's Day

Friday, January 31, 2014 7:23:30 PM America/Chicago

Valentine’s Day is just around the corner, and for some people it may be met with dread, but for others, it’s an important time of year. Valentine’s Day isn’t just for the already committed—it’s also a great time to announce you’d like to start your life together as a married couple.

In 2013, it’s estimated that 10 percent of all the year’s engagements occurred on Valentine’s Day, which equates to about six million people either expecting, or planning a proposal. That’s a lot of engagement rings—and a lot of gold and silver in many cases. 

Jewelry Sales in 2013

Regardless of the status of your relationship, even if it’s not the day you get engaged, it’s highly likely jewelry is going to factor into the equation. It’s estimated that jewelry sales for Valentine’s Day topped a staggering $4.4 billion in 2013, proving greeting cards might not do the job. 

Valentine’s Impact on Precious Metals

This has a big impact on the price of not only diamonds, but also precious metals, particularly gold and silver. Investors and analysts tend to point to Valentine’s Day as a time when prices of metals are going to soar, thanks to the high demand from the true romantics and the people planning engagements.

Global Influences

It’s not just the U.S. holidays, or Valentine’s Day that causes gold and silver prices to spike. Globally, particularly in large emerging markets, certain times of year also trigger a rise in metals prices. In India during autumn there’s a traditional wedding season, which often means a big uptick in gold purchases, and thereby prices. In China, the New Year often brings about a surge in the purchase of jewelry.

Jewelry As an Investment

Often people are so captivated by the romance surrounding Valentine’s Day that they forget jewelry is also important as an investment, and this is particularly true at a time when gold and silver prices remain relatively high.

Many jewelry retailers and dealers actually have software in their store systems, allowing them to constantly monitor the price of gold and silver, providing the ability to adjust the prices accordingly, meaning around Valentine’s Day, you may experience some sticker shock unless you happen to discover a great holiday sale.

Many people purchase jewelry not only as a symbol of love, but also as a wise investment. Gold and silver, in any form, including jewelry, is a hedge against inflation that can also be worn and enjoyed, as compared to other investment options. 

Through the years, precious metals, and particularly gold have not only retained their value, but have experienced tremendous growth in value. For example, a Milwaukee-based jeweler recently told the Wall Street Journal that a gold cable pendant chain which would have cost $85 in 2001 now retails for $435. 

Choosing Investment Grade Jewelry

The quality of jewelry you choose this Valentine’s Day is important for its investment value. The piece should have the highest amount of pure gold or silver you can afford. If you want something one-of-a-kind that can also be extremely valuable, opt for an antique or estate engagement ring or piece of jewelry, as long as you’re sure of its value.

Yellow gold is experiencing a resurgence in popularity recently, after having taken a back seat to white gold for a number of years.

While jewelry is often the gift of choice for Valentine’s Day, and provides a special combination of beauty, value and romanticism, LBCAC offers numerous traditional investment opportunities. For example, if you’re looking for a Valentine’s gift for your husband and boyfriend who’s not a fan of jewelry, perhaps opt for silver or gold coins or bullion. The sentiment and valuable investment opportunities are even greater than jewelry, and everyone will have a happy Valentine’s Day.

For more information about purchasing investment grade jewelry as well as gold and silver coins and bullion, call Liquid Bullion Coins and Collectibles at 888.522.2283

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